In this episode of the Local Marketing Lab, we explore a crucial question: How can businesses stay top of mind in local markets? Erin Levzow, a marketing veteran with over 20 years of experience across brands like Museum of Ice Cream, Freebirds, and Wingstop, shares her insights. From digital strategies to community partnerships, Erin unpacks the essential tactics for dominating your local market and driving growth.

Key topics discussed in the episode:

• Effectively use digital marketing channels for local businesses
• Understanding your local audience and market
• Engaging content that resonates with local customers
• Leveraging partnerships with local organizations
• Data integration in enhancing customer communication

Resources

• Connect with Erin Levzow on LinkedIn.
• Learn more about Museum of Ice Cream.
• Follow Rev Ciancio for other content around restaurant marketing.

Other shout-outs

• Kendra Scott for a great partnership with Museum of Ice Cream.
• Book It program with Pizza Hut — excellent example of local marketing.
• Raising Canes for their field and local marketing team.