Chris M. Williams is the Founder & CEO of Pocket.watch, the studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. He's dedicated to bringing kids and families more of what they love by turning YouTube stars, characters and formats into global lifestyle franchises through the creation of books, television shows, games, movies, consumer products, live events and much more. We talk about: the future of children’s entertainment, how content translates to consumer products, the importance of being audience centric, what is next for Pocket.watch, and more.

Interviewed by Mortimer Singer.