Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)
In this episode, Mark shares:
- What the term “event-led” really means
- The many forms events can take: user groups, webinars, etc.
- Why events are one of the most impactful methods of marketing
- Some examples of organizations driven by event-led growth (like…The Grateful Dead(!))
- How strategically nurturing leads at small events helps organizations close deals at large, annual conferences
- How setting clear goals for community events allows for better measurement and more meaningful KPIs
Additional Links:
The Community-Led Growth Show