Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)

In this episode, Mark shares:

• What the term “event-led” really means
• The many forms events can take: user groups, webinars, etc.
• Why events are one of the most impactful methods of marketing
• Some examples of organizations driven by event-led growth (like…The Grateful Dead(!))
• How strategically nurturing leads at small events helps organizations close deals at large, annual conferences
• How setting clear goals for community events allows for better measurement and more meaningful KPIs

Additional Links:

• Follow Airmeet on LinkedIn