Welcome to episode 1429, this first instalment of wine2wine 2022. Today’s seminar is called Finding your audience and spreading your message on YouTube led by Konstantin Baum.

Welcome to Wine2Wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.

About today’ session:

Since 2020, Konstantin Baum has built one of the biggest and fastest growing wine channels in the world on YouTube with his entertaining and educational videos. On his channel he tastes everything, from discount wines to a 159-year-old bottle, and takes the viewers on a journey around the wine world. In this session, Konstantin will share his experiences with the platform and will show how to gain traction on YouTube or how to use YouTube to get your message across.

About the Speakers

Konstantin Baum MW is Germany’s youngest Master of Wine, an entrepreneur, and an educator. He runs the innovative online retail company baumselection.com, importing artisanal wines and distributing them throughout Europe. He is always searching for the next big discovery like the Domaine Chevillard that he recently found before it became the discovery of the year 2019 by La Revue du Vin de France. In 2019 he received the Future 50 award as one of the world’s greatest talents from the wine, spirit, and sake industries. His mission is to “make the world taste better”, improving the selection of wine in the on- and off-trade, and improving the ability of people to taste and appreciate wine. He is also very active on social media: His YouTube channel is the biggest wine channel in Europe with more than 71,000 subscribers and he communicates regularly with his 25,000 followers on Instagram. He also runs the wine program of one of the best Hotels in the World – the Brenners-Park Hotel in Baden-Baden – and he is the European Ambassador for the California Wine Institute. In 2015 he became the youngest German Master of Wine ever and he appears in the media and contributes to magazines.

Connect

Facebook: www.facebook.com/konstantin.baum

Instagram: @konstantinbaum_mw

Twitter: @konstbaum

LinkedIn: www.linkedin.com/in/konstantinbaum/

About the Moderator

Miriam Lee Masciarelli, Brand Manager of Masciarelli Tenute Agricole, was born in Ortona in 1989. Gianni Masciarelli and Marina Cvetic’s daughter, Miriam Lee showed a lively and curious nature since her childhood. She soon begin to travel frequently, and follow her father and grandfather in all the company’s activities: from logistics, to production, cultivation, and processing, thus gaining an excellent oenological foundation and becoming especially passionate about the enhancement of the agrarian territory.

Connect

Facebook: www.facebook.com/MasciarelliTenuteAgricole

Instagram: @masciarelli_miriam

LinkedIn: www.linkedin.com/in/miriam-lee-ma…arelli-624a82b7/

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