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The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Johannes Kliesch, founder of Snocks
Jul 8, 2022
Join Johannes Kliesch, founder of Snocks, as he discusses the evolution of his sock startup into a fashion brand, international expansion strategies, leveraging TikTok ads, transitioning to direct-to-consumer marketing, and plans for future growth across Europe.
44:20
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Quick takeaways
- Snox aims to become a leading D2C basic fashion brand by selling products like socks and boxer shorts across different platforms.
- Creative content tailored to specific audiences and platforms, alongside a focus on personal brand growth and international expansion, drives Snox's marketing success.
Deep dives
Evolution of Snox: From Sock Seller to D2C Leader
Snox, initially a direct-to-consumer sock seller, has evolved into a multifaceted brand, including consulting services and a cafe. With a vision to become a leading D2C basic fashion brand, Snox aims to sell products like socks and boxer shorts across various platforms. Despite starting on Amazon, the brand now primarily sells through its online shop, emphasizing expansion plans in Europe and the US.
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Listen to the best highlights from the podcasts you love and dive into the full episode