The OMR Podcast International – Go inside the minds of the biggest names in digital and tech with Johannes Kliesch, founder of Snocks
Jul 8, 2022
Join Johannes Kliesch, founder of Snocks, as he discusses the evolution of his sock startup into a fashion brand, international expansion strategies, leveraging TikTok ads, transitioning to direct-to-consumer marketing, and plans for future growth across Europe.
Chapters
Transcript
1 2 3 4 5 6
Introduction
00:00 • 2min
Evolution of Snox: From Sock Label to D2C Fashion Brand
01:41 • 2min
Evolution of a Sock Startup Brand
03:32 • 7min
Exploring the Future of a Fashion Brand and International Expansion
10:20 • 2min
International Expansion Strategy and Market Entry
12:40 • 23min
Building Brand Identity and Future Growth Strategies
35:49 • 9min