After five years of consultation on privacy reforms, the Federal Government has finally introduced legislation into the parliament. Its been billed by the Attorney General as the "first tranche" and a "first step", with promises of more reforms to come.

In this episode, we share our reaction to the bill and break down what's in and what's been left for a later day.

We also explore why comprehensive privacy reforms seem so hard to legislate, particularly as the Government seeks to introduce a suite of other tech reforms and obligations on topics such as social media, AI and digital identity.

**Correction** - at around 6 minutes in, Jordan says the OAIC's new 'speeding ticket' infringement notices can be up to $62,000. Infringement notices can actually be up to $330,000 for companies.

Links:
Privacy and Other Legislation Amendment Bill 2024 https://parlinfo.aph.gov.au/parlInfo/search/display/display.w3p;query=Id%3A%22legislation%2Fbills%2Fr7249_first-reps%2F0000%22;rec=0#4d76d5260955459fb4aa15467f77172e
Attorney General's media release https://www.markdreyfus.com/media/media-releases/better-protection-of-australians-privacy-mark-dreyfus-kc-mp/
elevenM analysis of reforms https://elevenm.com.au/blog/its-time-to-uplift-privacy-why-organisations-need-to-act-now-following-new-law-reforms/
Article about reforms and reaction (InnovationAus) https://www.innovationaus.com/timid-privacy-reforms-disappoint-industry-and-advocates/
OAIC reaction https://www.oaic.gov.au/news/media-centre/oaic-welcomes-first-step-in-privacy-reforms
Katharine Kemp reaction (The Conversation) https://theconversation.com/long-overdue-australian-privacy-law-reform-is-here-and-its-still-not-fit-for-the-digital-era-238214

CHOICE on consumer demand for reform https://www.choice.com.au/privacyreform

Credits:
Editing and post-production by Martin Franklin (East Coast Studio) eastcoaststudio.com.au
Music by Bensound.com