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In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into why your brain fights against being different, why being unique isn't just a fluffy brand exercise, it's actually science, and how to define your edge and your ability to show up different in a sea of sameness.

The discussion emphasizes that if you don't stand out, you will not get attention, you will not be able to influence, and you will not be able to get where you're trying to go. Howie provides some neuroscience insights and a three-step framework to help you figure out YOUR different, which he backs up with powerful stories of brands that managed to step out of the crowd.

Episode Breakdown:

02:25 Why being different is so hard

03:23 Salience: what our brains are actually designed to notice

04:50 The story of an intensely unique brand that broke through

07:22 Step 1: Study the competition

09:46 Step 2: Find the opportunity

11:20 Step 3: Test the edge

12:17 How to break the psychological barrier and stand out the right way

15:07 What's one unique thing that could change your trajectory ?

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Legendary Quotes:

“ If you say the same things, if you show up the same way, it's all gonna blend into the background. So you will not get attention, you will not be able to influence, you will not be able to get where you're trying to go.” – Howie Chan

“ The irony is this: the very thing you fear sharing the thing that makes you feel that you are weird, you're different, you're being cast out, is the thing that people will thank you for.” – Howie Chan

" Sameness is safe. Different gets remembered. Always–different is better than being better." – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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