The Visibility Playbook: PR, SEO, content, and brand aligned

AI is reshaping search faster than anyone expected, but according to Semrush CMO Andrew Warden, this isn’t the end of SEO. It’s the biggest opportunity marketers have seen since Google was founded.In this episode of Your CMO Mentor, Andrew breaks down what’s actually happening with AI search, how marketers should respond, where traditional SEO still dominates, and how to prepare your team for constant change without burning out.If you’ve been wondering whether AI will replace search, how to speak to leadership about these shifts, or how to align PR, SEO, content and brand around one visibility strategy, this is your roadmap.00:00 - Intro04:45 – What skill should you learn first?05:52 – What traits matter most in marketers?06:54 – Who would be your dream mentor?07:50 – What’s the biggest lesson a mentor taught you?13:06 – What advice do you wish you had earlier?15:33 – What does AI search actually mean?22:05 – How do you convince leadership about AI?28:04 – How do you balance LLMs with brand?33:32 – How do you break marketing silos?40:13 – How do you keep teams adaptable?45:29 – How do you align teams for AI visibility?51:19 – What’s the one action marketers should take?