On Martin Bissett
Having spent a little under 17 years working with accounting firms across the UK to grow their firms by pro-actively winning new Grade A clients , launching USP was designed to be a departure into the education sector in order to assist business students and young professionals to develop the skill set,confidence and commercial awareness they need to achieve their career goals and exceed the expectations of their current and future employers. Increasingly this work found a home in the accounting profession as firms looked towards developing their next generation of practice leaders and trainee recruits. These worlds have now collided allowing USP to develop training, consulting, coaching and research content, often in business development disciplines; to empower both accounting educators and commercial firms to understand each other's needs and develop their CPD for emerging and future leaders accordingly.
Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals