In today’s episode, we had the privilege of speaking with Thales Teixeira, a leading expert on customer-focused innovation. Thales is the co-founder of Decoupling and the author of “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption”

Our discussion with Thales is a succinct masterclass in unlocking customer value by focusing on what matters most - money, time, and effort. We discussed how disruptive startups gain traction by decoupling and excelling at key value-creating activities while avoiding “value eroders” that waste customers’ precious currencies. Thales brought this concept to life by breaking down companies like Netflix eliminating the hassle of going to the video store, and Alibaba layering on services like payments to make shopping smoother. Whether an innovative startup or an established organization, prioritizing your roadmap to remove friction and create more time well spent is crucial for delighting your customers and staying ahead of disruptors.

To access the transcripts for this episode, click here.