How to Scale a Passion Project in Switzerland | Swiss Family Fun PT1

My guest today is Tanya Deans, the creator and author of the popular Swiss hiking blog, Swiss Family Fun. Tanya's journey from a Swiss expat to a leading guide in Swiss travel has made her blog a go-to resource for anyone looking to explore the country's incredible hiking trails and experiences.

Expect to learn about the inspiration behind Swiss Family Fun and its evolution from a personal project to a comprehensive travel platform. We discuss the challenges Tanya faced during its growth and gain insights into her business model, including how the blog is sustained through sponsors, partners, and digital products.

CONTACT TANYA

https://swissfamilyfun.com/contact/

CONTACT MIKE

https://howitticks.ch/contact-page/

TIMESTAMPS

01:45 Introduction to Tanya Dean and Swiss Family Fun

02:12 From expat hobby to a popular Swiss travel blog

06:00 The turning point: Monetizing Swiss Family Fun and overcoming burnout

11:33 Adapting to change: From ads to affiliate revenue & digital products

14:40 Key lessons for entrepreneurs: Always listen to your audience

26:45 The challenge of scaling: Why hiring help is the next big step