How It Ticks: The Swiss Culture, Business & Life Podcast How to Scale a Passion Project in Switzerland | Swiss Family Fun PT1
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Jul 29, 2025 Join Tanya Deans, creator of the Swiss Family Fun blog, as she recounts her journey from expat to a leading voice in Swiss travel. She shares how her passion project transitioned into a monetized platform, tackling burnout along the way. Discover insights on using analytics and SEO to enhance revenue, her experience with affiliate marketing, and the importance of aligning with partners. Tanya also discusses the challenges of scaling her business and the necessity of hiring help to keep growing. Dive into her story and learn valuable lessons for aspiring creators!
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Hobby Blog Born From Expat Life
- Tanya started the blog in 2005 as a way to share tips with family after moving to Switzerland from San Francisco.
- It began as a practical outlet while she learned the language and built a life as a stay-at-home mom.
Monetization Ended Burnout Cycle
- Tanya monetized with Mediavine after burning out from unpaid work and long hours.
- Earning even a little changed her mindset and let her treat the blog as a business worth investing time in.
Passion Creates Valuable Detail Work
- Passion fuels high-quality, detailed content but also distracts from revenue-driving priorities.
- Niche detail posts support broader 'best of' posts even if most individual pages get little traffic.