TechCrunch Industry News Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity
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Jan 27, 2025 A new social commerce app allows shoppers to become creators, sharing reviews and earning money based on engagement. The platform has launched a creator fund with grants of up to $100,000, aimed at boosting content creation. This initiative seeks to solidify the app's standing in the competitive social commerce landscape, especially against TikTok Shop. It's an exciting move for content creators looking to monetize their influence.
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Flip's Equity-Based Creator Fund
- Flip offers equity to creators, setting it apart from competitors like TikTok Shop.
- This equity-based creator fund could yield significant long-term returns, depending on Flip's market success.
Eligibility for Flip's Creator Fund
- To be eligible for Flip's creator fund, creators need 4,000 followers and 10 videos with 3,000 views each in the last 30 days.
- Alternatively, creators can qualify with 20,000 followers on platforms like Instagram, TikTok, or YouTube.
Flip's IPO Goal and Influencer Applications
- Flip President Eddie Vivas stated they don't see an acquisition as an interesting outcome, aiming for an IPO instead.
- Within 72 hours of launch, almost 10,000 influencers applied, with 22% being large influencers.