What if the media you consume isn’t just how you spend your time—but who you become? Chris Best began his career as a software engineer, driven by the idea that writing code could transform how millions of people work. But after nearly a decade of coding, he recognized an even greater potential with writing: the power to shape who millions of people become. In 2017, Chris launched Substack, a platform that empowers independent writers and creators to own their connection with audiences and earn through paid subscriptions. In this episode, Chris unpacks the “anti-media” philosophy at the heart of Substack—eliminating barriers for writers to share their work and creating a meritocratic space where the most influential voices can be heard. From political commentators and fashion gurus to sports enthusiasts, Substack has grown into a vibrant ecosystem where readers can discover their tribe. Today, the platform boasts over 35 million active readers and more than 4 million paid subscribers. Chris shares how he overcame initial skepticism about product-market fit, why he thinks of Substack as an index for culture, and how authenticity is increasingly vital in a world where AI generated content is limitless.