The Smart Passive Income Online Business and Blogging Podcast SPI 187: How to Run a Successful Affiliate Marketing Campaign (as the Product Owner) with Lewis Howes
Nov 12, 2015
In this engaging discussion, Lewis Howes, an entrepreneur and author, shares his expertise on running successful affiliate marketing campaigns. He reveals why product owners should leverage affiliates for zero upfront costs and wider reach. Lewis emphasizes the importance of providing ready-made promotional materials and building relationships long before the product launch. He highlights innovative strategies like gamification to energize affiliates, and stresses the significance of good planning to avoid common pitfalls in affiliate management.
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Use Affiliates To Reduce Upfront Risk
- Use affiliates when you lack an email list or ad budget because they require zero upfront cost.
- Affiliates give access to trusted audiences and can outperform paid ads for initial sales.
Combine Invite-Only JVs With Open Enrollment
- Run both invite-only JV partnerships for top players and open affiliate signups to maximize reach.
- Start with a handpicked contest of 10–30 top affiliates to create social proof and excitement.
Provide A One-Stop Affiliate Asset Page
- Build a single assets page with links, sample email copy, tweets, and banners for affiliates to copy-paste.
- Make promotion trivial by telling affiliates exactly when and what to send.
