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11. Iacocca: An Autobiography
Lee Iacocca was responsible for the introduction of iconic Ford products like the Mustang and Thunderbird. He rose in the ranks to become President, second only to Henry Ford II. As CEO of Chrysler during the early 1980s, he saved the company from bankruptcy and introduced the minivan. He was one of the biggest celebrity executives during the Reagan era. We discuss his autobiography, in which he recounts his life’s journey from the son of Italian immigrants to the height of the business world.
Show Notes
- Iacocca: An Autobiography by Lee Iacocca with William Novak (via Amazon)
- Lee Iacocca (via Wikipedia)
Find out more at http://businessbooksandco.com
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