331. Visibility Beats Perfection, with Carrolee Moore

So many agency owners struggle with the tension between wanting to be visible and waiting until their message feels "perfect." On this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Carrolee Moore, CEO and founder of Podcast Pitching Society, to challenge that mindset and unpack why visibility, not perfection, is the true foundation of agency growth.

Drawing from her journey running a multi-six-figure agency to building a business around strategic storytelling, Carrolee explains why so many agency leaders struggle to get noticed by the right clients. She reveals how perfectionism, introversion, and confidence gaps often keep experts on the sidelines.

Carrolee details how podcast guesting can be far more than a marketing tactic. When done right, it becomes a powerful trust-building tool, one that accelerates business development, strengthens personal brand, and turns expertise into sustainable agency revenue.

What you will learn in this episode:

• Visibility is the hidden engine behind agency growth and why most leaders overlook it

• The real reasons perfectionism and lack of confidence keep agency owners from pursuing visibility

• Why podcast guesting offers a low-lift, high-impact channel for connecting with the right clients, even if you're introverted or pressed for time

• The strategic benefit of leveraging borrowed platforms to build trust before launching your own podcast or show

• Tips for building the Founder's personal brand to supercharge opportunities for the entire agency

• Shifts agency leaders can make today to turn their expertise into a visibility and business development machine

Bio

Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.

After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing.

She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who's Who of America for her contributions to marketing and communications.

Resources:

• Website: https://www.carroleemoore.com/

• LinkedIn Personal: https://www.linkedin.com/in/carroleemoore/

• LinkedIn Business: https://www.linkedin.com/company/podcastpitchingsociety/

• Free PODCAST GUESTING COURSE: https://carroleemoore.net/email-course