How many of you have given away a pen with your logo on it? You’ve definitely gotten one from a business before! Today’s guest challenges the idea of swag in favor of gifts. John Ruhlin, author of Gift·ology, joins Bradley to discuss how to develop client relationships based on likeability and trust.

While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. This system is founded on the principle that through giving to clients, you will be able to generate customers who not only stay but also refer more business to you.

John and his firm now help automate this gifting process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace. John and the Gift·ology team can help any individual turn their clients into their own personal sales force to drive exponential growth.

You can learn more about John and his firm, as well as the principles of Gift·ology when you visit https://giftologygroup.com/start-here/

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