The premise of running a business is pretty straightforward: exchange goods or services for payment, and hopefully return a profit. But in reality, it's more complicated than that. Between the product and payment comes a combination of transactional and higher-value activities, customer-facing opportunities and critical organizational handoffs — a complex process better known as the end-to-end order-to-cash (O2C) process.  

In this podcast, Marisa Brown, APQC's senior principal research lead for supply chain management, talks with Scott Leahy, host of Esker On Air, to shed some light on the O2C cycle and how business leaders can optimize and capitalize on it.

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