While personalization of data for travel marketing has been talked about “forever,” it had always felt out of reach. For the most part, the best data could provide in the way of insights was about an “average” traveler — one who didn’t really exist.

In this week's episode, Kurt Weinsheimer, chief solutions officer at Sojern and Demi Horvat, CEO at AirDNA, joins news editor Derek Catron to discuss the potential for how the increased scale and speed of use of data can inform better decision-making in travel.

During the conversation, Weinsheimer shared insights from Sojern’s “State of Destination Marketing” report. Horvat discussed the potential that came with AirDNA’s acquisition in July 2023 of Arrivalist. They also talked about how data and social media can shape sustainability, particularly in terms of dispersing tourism beyond the most popular sites.

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The effective use of data in travel marketing