Inclusion and Marketing 47. How to increase customer success for people who are not in the majority, with Natalia Sanyal
Customer success doesn't happen at the same rate for everyone. The customers you serve with differences, including those who are BIPOC, often have external factors that negatively impact their journey to success. The good news is, you have the power to implement products, services, and experiences that pave the way for a greater degree of success for your BIPOC customers and others with differences.
In this episode, Natalia Sanyal, an anti-oppressive copywriter and brand strategist talk about an approach she's taken to make her BIPOC customers feel seen, cared for, and have a greater likelihood of both enjoyment and success with her programs.
Her approach is one that can be replicated and adapted to fit your business needs and the consumers you serve.
Links mentioned in this episode:
Get the episode transcript here
Episode 45: Factors That Influence Your Customers' Success You Need to Be Aware Of