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The Hustle Daily Show
Smoking is Cool. Now, So is Quitting.
Jun 23, 2024
Exploring the resurgence of smoking in media, the challenges facing Gen Z with e-cigarettes, and a new company, Blip, aiming to help individuals quit smoking. The podcast discusses Blip's innovative approach to smoking cessation, bold branding strategies, and the impact of marketing on different generations.
15:45
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Quick takeaways
- Popular media glamourizes smoking, hindering efforts to reduce smoking rates.
- Blip innovatively targets Gen Z smokers for smoking cessation through branding and influencer marketing.
Deep dives
The Battle Against Smoking as a Cultural Phenomenon
Despite the wealth of research outlining the severe health risks associated with smoking, cultural perceptions still glorify smoking, perpetuating the habit's coolness factor. Recent trends in popular media showcasing smoking as a fashionable and appealing behavior hinder progress in curbing smoking rates. However, a new company called Blip seeks to challenge this norm by introducing innovative approaches to smoking cessation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode