Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth hacking” really means for businesses in today’s digital age, the types of brands that are easiest to grow, and how to find the right channels to connect with your audience.
Wu and host of #ThePlaybook, David Meltzer, discuss a range of topics including why some entrepreneurs choose to invest in their businesses over a “traditional” education, how to master content distribution by mastering the mediums where your targets consumers are, and some of the most common mistakes that personal brands are making when trying to monetize their following.
The Playbook With David Meltzer