Sheryl Cababa drives a human-centered design practice that is focused on systems thinking and evidence-based design, working on everything from robotic surgery experience design to reimagining K-12 education through service design.

In her work with consultancies such as Substantial, Frog, and Adaptive Path, she has worked with a diverse base of clients including the Gates Foundation, Microsoft, IHME, and IKEA.

Chapters: (00:00:00) Sheryl’s Background: Microsoft, Fitbit, Adaptive Path (00:04:18) Working for Philips and living in the Netherlands (00:07:10) Consulting vs Tech (00:11:30) Running her own practice (00:16:29) Systems thinking for design (00:20:02) Thinking about power and inclusion (00:22:20) Subject matter experts and people impacted by the system (00:26:05) Being critical is villainized in tech & AI (00:29:30) Companies that are not receptive (00:35:19) How designers can adopt systems thinking (00:40:23) Edtech example — Work within the system (00:42:59) Why technology isn’t the best first solution (00:48:02) Shortcomings of capitalism (00:48:02) Stakeholder Mapping: Power + Influence (01:06:19) Lightning Round ⚡️ Get the Newsletter

Learn Growth Design

Where to find Sheryl:

Sheryl’s Linkedin

Closing the Loop (book)

Where to find Sera:

LinkedIn

The Craft

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