My History Can Beat Up Your Politics SHOPPING WITH MRS. LINCOLN - THE ARK OF COMMERCE
Jan 6, 2025
Explore the extravagant shopping habits of Mary Todd Lincoln and their cultural significance in 19th-century America. Discover the transformation of retail after the Civil War, from haggling to fixed prices, and the rise of iconic department stores. Dive into the nostalgia of shopping malls while discussing their decline in modern retail. The podcast also highlights the evolution of sound and visual technologies, plus the rich musical legacy of Tin Pan Alley and the Brill Building, showcasing the interplay between commerce, culture, and innovation.
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Mary Todd Lincoln's Shopping Spree
- Mary Todd Lincoln's 1860 NYC shopping spree drew much attention after her husband's presidential win.
- Newspapers reported extravagant purchases, but some accounts were exaggerated or fabricated.
A.T. Stewart's Retail Innovation
- A.T. Stewart's department store, a popular destination, pioneered fixed pricing, ending haggling.
- Stewart's innovative approach guaranteed profits while assuring customers of fair prices.
Impact of Fixed Pricing
- Fixed pricing offered a sense of fairness and transparency, unlike the prevalent haggling system.
- This approach appealed to customers who felt disadvantaged by haggling.