Communicating with Ros Atkins 2. Tina Brown, magazine editor and journalist
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Jun 21, 2024 
Legendary magazine editor Tina Brown joins Ros Atkins to discuss the importance of good communication in her successful career. They explore strategies for overcoming challenges, connecting with key audiences, and emphasizing clear communication to build trust. Tina shares insights on preparing for sensitive topics and the significance of anticipating questions for effective communication.
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Direct Approach at Tatler
- Tina Brown, at 25, secured the editorship of Tatler by directly addressing the chairman.
- Her directness and confidence persuaded the chairman to back her youth and vision.
Direct Communication
- Be direct about what you want and what you bring to the table.
- Position yourself as the solution to the other party's problem.
Vanity Fair Challenge
- Tina Brown's transition to Vanity Fair was daunting due to its larger staff and her unfamiliarity.
- She inherited a failing magazine with two previous editors and a demotivated staff.