Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1320: The "What If" Mindset That Changes Everything w/ Brandi Croghan
Get ready to be energized! This episode features the incredible Brandi Croghan, founder of The What If Collective, who shares her powerful framework for unlocking human potential. Brandi explains how a corporate restructuring became the catalyst for her to finally bet on herself and launch her own business. She dives deep into the "What If Mindset," a transformative approach anchored in curiosity, connection, and belonging that is essential for today's leaders. This episode is a must-listen for any wantrepreneur or entrepreneur who wants to build high-performing teams, lead through uncertainty, and cultivate the courage to take the entrepreneurial leap.
💡 What You'll Take Away For YOUR Business
- 🚀 How to reframe challenging moments (like a layoff) as the perfect opportunity to bet on yourself and launch your own venture.
- 🤝 Why curiosity is your greatest tool for connection and leadership, no matter your personality type.
- 📊 The data-backed reasons why building trust and belonging isn't "fluff"—it's the critical foundation for team performance and revenue growth.
- 🧠 How to lead effectively through change by embracing vulnerability and admitting you don't have all the answers.
- 💡 A powerful framework for transforming your team's mindset from jaded and disconnected to curious, connected, and innovative.
- ✨ How to apply the "Leap and the Net Will Appear" philosophy to your own entrepreneurial journey and find the courage to move forward.
📝 About Brandi Croghan
Brandi Croghan is the founder of The What If Collective and the creator of the "What If Mindset," a framework that helps leaders unlock their full potential. With over two decades of experience in leadership development and employee engagement, Brandi has partnered with teams across biotech, pharma, and the beauty industry, including her time with the iconic brand Bumble and bumble. Growing up in an entrepreneurial family, she brings a unique perspective that blends corporate expertise with the grit and humanity needed to build cultures where innovation and high performance thrive.
🎯 Brandi’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Stay grounded in that 'What If?'... What if is more than a mindset, it's a movement... of asking 'What if I looked at this differently?' What if I just stayed more curious?'"
📢 Memorable Quotes
- “For the first time I just thought, ‘What if I bet on myself this time?’” – Brandi Croghan
- “You cannot skip the creation of trust and connection between you and your team... it cannot be left out of the equation if you want performance.” – Brandi Croghan
- “Every single one of us wants to be seen, heard, and understood. Every single one of us.” – Brandi Croghan
- “I just leap, you know, and the net’s gonna appear.” – Brandi Croghan
🔗 Links & Resources