#64, Mark Reynier, founder of Waterford Whisky, Renegade Rum and former owner of Bruichladdich

Mark is one of the most interesting people you could meet in the liquor business; drawing on his and his father's experiences importing and selling fine wines in his native England, he applied the logic of terroir to spirits, starting back in 2000 when he led a consortium of investors who bought the mothballed Bruichladdich distillery.
Mark and the team he assembled built Bruichladdich back into one of the most respected single malt distilleries in the world. 
After Remy acquired the distillery and its brands (including Botanist gin) in 2012, Mark started looking around for his next project, which became starting the hyper-transparent Waterford Whisky distillery in 2016 because "the south west of Ireland produces the best barley in the world". 
Never a man to sit still, he founded Renegade Rum in Grenada in 2020, re-starting sugarcane production on the island and building a state-of-the-art distillery.   
This is a short (for us) episode, but Mark packs in a whole ton of information, so sit back, relax and listen to me interview a terroirist!

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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

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