In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.

Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.

Topics discussed in this episode:

Why Facebook Ads are harder in 2025 and their role as brand amplifiers
How to set up Facebook pixel tracking and define target metrics
What customer research reveals for better ad messaging success
How to structure ad accounts with optimal ad sets for testing
Why Facebook's AI tools create problems for advertisers
How to diagnose performance issues between ads vs website
What budget strategies work for scaling Facebook ads
Why influencer page whitelisting outperforms brand pages

Links & Resources

Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin

Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a

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