DTC POD: How The Best Brands Are Built

#199 - Mélanie Masarin, CEO Ghia: Glossier & Dig Inn Creative Exec Builds Hottest Booze-Free Bev Brand

Jun 9, 2022

41:53

Mélanie chats with Blaine & Ramon about building Ghia. Some topics include how to create a new beverage category, production considerations for a new beverage type, early-stage funding advice and key supporters along the way, customer-led product iteration, building a culinary first brand, design and branding insight, leveraging restaurants and retail as a distribution strategy, Ghia’s focus on retail channels, and much more.

2:35 - 7:11 Melanie’s career before Ghia

9:39 - 11:56 Selling the idea of Ghia

12:57 - 14:09 Adapting to COVID

18:12 - 21:42 Formulating Ghia

22:52 - 24:35 Fundraising

27:04 - 32:47 Creating the branding

35:23 - 37:47 Developing new products

38:15 - 40:44 Fostering relationships while scaling

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