163 – Understand the culture you’re operating in

In this engaging discussion, James Mills, the Global Vice President of Sales at Mars Wrigley, shares insights on the critical role of storytelling in business. He emphasizes how understanding cultural nuances can enhance customer relationships and boost sales performance. Mills highlights the importance of authentic human connections, trust, and inclusivity in a diverse marketplace. Listeners will also discover practical advice on leveraging personal stories to bridge cultural gaps and foster deeper relationships in professional settings.