

Ep 55: Dwayne Chambers is the Chief Marketing Officer for Checkers and Rally’s Drive-In
“Every moment is a brand moment. Good or bad, you're making a statement one way or the other in everything that you do.” These are the words of today’s guest, Dwayne Chambers, who is currently the Chief Marketing Officer of Checkers and Rally’s Drive-In Restaurants, while also running his own consultancy, Brand Moments. Over the years, he has held leadership positions with some amazing brands, including PF Chang’s, Krispy Kreme, Fuddruckers, Noodles & Company, Red Robin, and Sonic Drive-In. Dwayne believes strongly in the power of capturing moments and, today, he joins us to explain how he does this through his role at Checkers and Rally’s. Tuning in, you’ll hear how the company differentiates itself in the highly competitive burgers and fries category, how they were perfectly positioned to handle the pandemic as a drive-thru establishment, and how they have adapted throughout this time in terms of both marketing and other forms of innovation. Dwayne also provides some insight into what it has been like to build and manage a fully remote team. To find out about Checkers and Rally’s innovative AI drive-thru technology, the amazing benefits Dwayne has derived from remote working, and why he believes modern marketing is really about consumer moments, as well as so much more, make sure to tune in today!