EP#31 Dhimant Parekh – Building The Better India, the shift from content to commerce & the role of community in establishing a strong brand

In this episode, Dhimant Parekh, Founder & CEO @The Better India, joins our host Digjay, to talk about his journey building Asia’s largest content platform for impact, his learnings from the 0-1 phase, importance of developing deep customer relationships, leveraging community to build a strong consumer brand & his fundraising experience at The Better India.

Dhimant along with his co-founder & wife Anuradha started The Better India in 2008, right after graduating from ISB. What started as a side project then has now scaled up to become Asia’s largest content platform for impact. Later the duo also launched a new vertical called The Better Home which is India’s first sustainability focused subscription product company. Prior to becoming a founder, Dhimant worked in various product roles at Intuit, Hoopos.com & is considered to be one of the top Product Mentors for startups in India. You can connect with him here on Linkedin / Twitter

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Show notes –

1. (01:27) The ‘why’ & ‘how’ behind starting The Better India

2. (06:52) Learnings from & challenges faced in the 0-1 phase

3. (12:50) The shift from content to commerce powered by community

4. (18:55) Importance of developing deep customer relationships; Leveraging community to build a strong consumer brand

5. (22:39) Context switching between long & short-term decision making as a founder

6. (25:08) Fundraising challenges; Picking the right investors to partner with

7. (30:53) Rapid fire and closing remark

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