We speak to Gonzalo about how he decodes the uniqueness of cities and how a sense of place shapes branding strategy and activation. He also reveals how city branding compares to national branding or corporate branding.

Gonzalo is Global CEO at Interbrand where he leads the day-to-day operations of the global brand consultancy, spearheading the growth agenda and supporting marketing and consulting efforts in all regions.

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What are the Keynotes? These are the episodes where we zoom out from our city-to-city voyage to meet global expert voices from a range of different disciplinary vantage points (e.g. from history, to theology, to genetics, to archaeology, to design) to understand the place of cities in their work. We want to know how they would approach and investigate the relationship between cities and human experience and evolution.

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Bass Vibes - Rollin at 5 by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 License. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100462

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Sound design by Josh Latham.

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