Amber Cox – COO & GM of the Indiana Fever – on new WNBA fans buying season tickets or becoming passionate about the league after giving it a chance for the first time. Often, their first exposure comes from attending a game or tuning in to watch stars like Caitlin Clark.

She calls Caitlin Clark the "ultimate multiplier effect" for the WNBA, in amplifying the momentum that has been building for the a long time.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=390463d02dd14920ffbf164c4fb756f5

Amber's quote is very similar to Vince Kozar's POV on the WNBA easily retaining around once they give the league a chance, which he shared earlier this year on our show.

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Highlight: Amber Cox - Indiana Fever