Big Events, Big Tickets, Big Experiences: Managing the Fan Experience When Stakes are Highest

Molly Pendleton - Head of Touring, NHL and MLS, Eventellect
Ryan Tanke - COO, Minnesota Timberwolves & Lynx
Brian Lafemina - Chief Business Officer, LA28
Sezin Aksoy - Senior Vice President, Global Data Strategy & Analytics, AXS
Shira Springer (moderator) - MIT Sloan Lecturer and Journalist, MIT Sloan

While companies are pouring billions of dollars into media and streaming rights to bring events to the masses, there is nothing that can replicate a live viewing experience: the sights, smells, sounds, and energy of a stadium is so unique. The stakes are only amplified when the events and experiences are big - fan expectations skyrocket in parallel with ticket prices. This panel convenes leading executives from ticketing companies, teams, and major events to discuss how to price the biggest tickets and deliver the boldest experiences all in the name providing fans an unforgettable live experience.