Christine M. Larson, "Love in the Time of Self-Publishing: How Romance Writers Changed the Rules of Writing and Success" (Princeton UP, 2024)
Dec 24, 2024
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Christine M. Larson, a Professor at the University of Colorado Boulder, dives into the transformative impact of self-publishing on romance authors in her latest work. She reveals how Romancelandia evolved into a supportive community, enabling these writers to thrive despite historical challenges. The discussion highlights a striking 73% income increase among romance authors, showcasing their success in the digital economy. Larson also addresses the ongoing struggle for representation and inclusivity, emphasizing the solidarity among marginalized voices in this genre.
Romance authors have transformed the self-publishing landscape, leveraging digital platforms to achieve remarkable financial success despite industry marginalization.
The shift towards decentralization in Romancelandia has fostered smaller organizations and networks that promote inclusivity and collective support among diverse voices.
Deep dives
The Rise of Romance Writers in Self-Publishing
Romance writers have significantly thrived in the self-publishing landscape, particularly with the emergence of platforms like Kindle and iPad, which allowed for greater profit margins compared to traditional publishing. This shift coincided with a unique readiness among romance authors to embrace self-publishing, driven in part by a lack of respect from the larger publishing industry. Many romance writers had polished manuscripts on hand and were motivated to take risks, knowing they had little to lose. The success of early self-published authors, like Bella Andre, demonstrated the potential for profitability and galvanized a collaborative spirit within the romance writing community.
The Role of Community in Romancelandia
Romancelandia is characterized by a vibrant network of support among writers and readers that is especially prominent in the romance genre. This supportive environment fosters connections between authors and fans, allowing for the cultivation of genuine relationships that enhance the reading experience. Historically, romance writers have shared valuable information about contracts, earnings, and publishing strategies, which is often absent in other genres. The camaraderie among romance writers is rooted in a sense of mutual aid and solidarity, allowing them to thrive despite facing ridicule from mainstream culture.
Impact of the Romance Writers of America (RWA)
The Romance Writers of America (RWA) was pivotal in advocating for romance authors, providing them with essential networking opportunities and resources to navigate the publishing industry. However, the organization faced significant challenges due to shifts in cultural dynamics and backlash against their efforts towards inclusivity and diversity. A scandal in 2020 involving a high-profile ethics dispute highlighted RWA's struggles with internal racism and led to a mass exodus of members, resulting in financial instability. As romance authors increasingly turned towards self-publishing, the value of a centralized organization like RWA diminished, prompting a reevaluation of the support systems available to writers.
The Future of Romancelandia
As RWA grapples with its future, the landscape of Romancelandia is shifting towards a more decentralized model characterized by smaller organizations and informal networks. Many authors have transitioned to groups like the Authors Guild, which provides solidarity and advocacy while promoting inclusivity within the writing community. Despite potential challenges posed by powerful entities like Amazon, romance writers continue to leverage their supportive networks to navigate the ever-evolving publishing landscape. The resilience demonstrated by the romantic writing community indicates a shift toward adaptability and collective empowerment, ensuring that diverse voices continue to flourish in the genre.
As writers, musicians, online content creators, and other independent workers fight for better labor terms, romance authors offer a powerful example—and a cautionary tale—about self-organization and mutual aid in the digital economy.
In Love in the Time of Self-Publishing: How Romance Writers Changed the Rules of Writing and Success (Princeton University Press, 2024), Dr. Christine Larson traces the forty-year history of Romancelandia, a sprawling network of romance authors, readers, editors, and others, who formed a unique community based on openness and collective support. Empowered by solidarity, American romance writers—once disparaged literary outcasts—became digital publishing’s most innovative and successful authors. Meanwhile, a new surge of social media activism called attention to Romancelandia’s historic exclusion of romance authors of color and LGBTQ+ writers, forcing a long-overdue cultural reckoning.
Drawing on the largest-known survey of any literary genre as well as interviews and archival research, Dr. Larson shows how romance writers became the only authors in America to make money from the rise of ebooks—increasing their median income by 73 percent while other authors’ plunged by 40 percent. The success of romance writers, Larson argues, demonstrates the power of alternative forms of organizing influenced by gendered working patterns. It also shows how networks of relationships can amplify—or mute—certain voices.
Romancelandia’s experience, Dr. Larson says, offers crucial lessons about solidarity for creators and other isolated workers in an increasingly risky employment world. Romancelandia’s rise and near-meltdown shows that gaining fair treatment from platforms depends on creator solidarity—but creator solidarity, in turn, depends on fair treatment of all members.
This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.