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New Books in Economics

Christine M. Larson, "Love in the Time of Self-Publishing: How Romance Writers Changed the Rules of Writing and Success" (Princeton UP, 2024)

Dec 24, 2024
Christine M. Larson, a Professor at the University of Colorado Boulder, dives into the transformative impact of self-publishing on romance authors in her latest work. She reveals how Romancelandia evolved into a supportive community, enabling these writers to thrive despite historical challenges. The discussion highlights a striking 73% income increase among romance authors, showcasing their success in the digital economy. Larson also addresses the ongoing struggle for representation and inclusivity, emphasizing the solidarity among marginalized voices in this genre.
50:10

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Quick takeaways

  • Romance authors have transformed the self-publishing landscape, leveraging digital platforms to achieve remarkable financial success despite industry marginalization.
  • The shift towards decentralization in Romancelandia has fostered smaller organizations and networks that promote inclusivity and collective support among diverse voices.

Deep dives

The Rise of Romance Writers in Self-Publishing

Romance writers have significantly thrived in the self-publishing landscape, particularly with the emergence of platforms like Kindle and iPad, which allowed for greater profit margins compared to traditional publishing. This shift coincided with a unique readiness among romance authors to embrace self-publishing, driven in part by a lack of respect from the larger publishing industry. Many romance writers had polished manuscripts on hand and were motivated to take risks, knowing they had little to lose. The success of early self-published authors, like Bella Andre, demonstrated the potential for profitability and galvanized a collaborative spirit within the romance writing community.

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