Des Dobreva, a brand strategist and membership expert, shares her origin story and journey of building a successful business.

She emphasizes the importance of branding and the shift in understanding its true meaning.

Des discusses the concept of a filter brand, where she repels people who don't align with her values and attracts the right clients.

She also talks about the evolution of branding and the increased investment in brand strategy.

Branding and marketing are interconnected, with branding being the foundation for effective marketing.

Building a powerful personal brand has become easier with platforms like TikTok and AI technology. AI has the potential to replace certain professions, but building a personal brand and establishing a deep emotional connection with customers can provide a competitive advantage.

The first step in launching a business or personal brand is to understand your identity and core values. Memberships can be created in various niches and provide recurring value to customers, fostering deep relationships and brand loyalty.

Key Points

Understand the core identity of your brand to create a strong foundation.
Differentiate between branding (identity) and marketing (promotion).
Use content and community to build brand loyalty and trust.
Membership programs can provide stable, recurring revenue and deepen client relationships.
Authenticity and personal stories are crucial for building a lasting brand.

Free Resource: Get Your First 100 Members
Website: http://www.desdobreva.com

Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.

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Desislava Dobreva / Personal Branding. Memberships