Today’s episode is the recorded version of a webinar we hosted in association with Liftoff+Vungle. The webinar was titled “Winning Strategies for Subscriptions Apps in 2022” and the panelists were Carolin Rohte – Performance Marketing Manager at Yazio, Hichem Belouizdad – Senior New Business CSE at Liftoff + Vungle, Thomas Petit – growth consultant & Lisa Kennelly – CMO at Fishbrain. The panel was moderated by me, Shamanth Rao, Founder & CEO at Rocketship HQ.

We discuss a number of things around subscription apps like partnerships, exploring offline channels, measurement disruptions, web based flows and so much more in this episode.

If you’re working with a subscription app, I highly recommend this episode , because there are some great takeaways to help you with tackling head on the realities of subscription growth in 2022.

KEY HIGHLIGHTS:
⭐️ Challenges for subscription apps in 2022

🌨 Aggressive paywalls are not the primary way going forward.

🍉 How the advertising channel mix is changing in 2022

 How schemas for subscription apps differ

🧇 Dissecting post backs in iOS 15 and why they are not useful.

🥜 The effectiveness of probabilistic models

🥤 Understanding multiple measurement paradigms

🧉 Incrementality based measurements for subscription apps

🥎 Exploring web flows for subscription apps

🥊 The importance of first party data

🎨 App payment policy changes by Apple

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/subscription-apps-webinar-liftoff-vungle-rocketshiphq/
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Note:
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