Is your profit margin a lie? This interview explains here's why: you might be making a 20% profit margin and think you're succeeding, but if your competitors' average is 40%, you're actually failing without even knowing it. Growth strategist Michelle Diamond reveals the critical mistake founders make by not looking outside their own business to assess their performance. This conversation is a masterclass in business strategy and building a strong foundation. You'll learn how to perform a holistic assessment of your company, why "culture trumps strategy", and the key performance indicators (KPIs) that actually matter for sustainable growth.

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - Your Profit Margin is a Lie. Here's Why.

05:23 - The Holistic Assessment: Where Are You Really?

11:30 - The #1 Mistake Founders Make When Looking at Data

17:21 - How to Know if You're Underperforming (Even if You're Profitable)

25:06 - The KPIs That Actually Matter for Growth

28:33 - Differentiating Beyond the Numbers

37:19 - Michelle's #1 Rule for Building a Resilient Business

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

ℹ️ ABOUT THIS CHANNEL

This channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business.

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