Owen Rankin, Johnson and Johnson VP Corporate Equity and Olympic Sponsorship joins us from Beijng to discuss his company's multi-million dollar global sponsorship of the Beijing Summer Olympics. We learn from a major corporate decision maker why companies have chosen to sponsor the Beijing Olympics as well as what kind of return on investment they are looking for. We also discuss the legacy of the late Gene Upshaw, Executive Director of the NFLPA, as well as who his replacement may be.
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