TEI 211: Most product managers are not using surveys correctly and how to fix

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews. While they can help us confirm what we think are the needs of customers and provide customer experience information, they are not something most customers look forward to participating in. My guest has a different experience. He creates surveys that not only have insanely high response rates but that actually create more loyal customers. Imagine that–surveys as a tool to make loyal customers. He is Matt Champagne, researcher, university professor, author, serial entrepreneur, and most importantly a survey and feedback expert. He has implemented systems in more than 600 organizations to drastically improve customer retention, learning, and performance. We discuss his 9 Principles of Customer Feedback. Get Matt’s infographic that helps to explain the system.