In E81, we dive into Amazon's latest moves in the local advertising space.
Co-host Mike Boland breaks down Amazon's pilot program for its sponsored display ads, revealing how it's expanding beyond traditional product advertising to include local service businesses. He discusses the involvement of key players like Hibu and Tiger Pistol and what this means for the future of local digital marketing.
The conversation also touches on the broader implications of Amazon's first-party data strategy in an increasingly privacy-focused world. With insightful analysis on the competitive landscape and the potential challenges Amazon might face in navigating the fragmented local market, this episode is a must-listen for anyone interested in the evolving world of local advertising and ecommerce.
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