Navigating the U.S. Climate Policy Frontal Attack with Chris Moyer

The U.S. climate landscape has shifted dramatically from passing historic legislation to facing a "full-frontal attack" on clean energy policy. As federal rules are scaled back and agencies are hollowed out, how do climate organizations and green tech companies survive—and even thrive—in such an environment?

In this episode, we sit down with Chris Moyer, founder of Echo Communications, a Washington, D.C.-based strategic communications firm. Chris works at the intersection of climate tech, clean energy, and policy, helping innovators tell their stories effectively when public opinion and political levers are being pulled in the opposite direction.

• The Strategic Pivot to "Kitchen Table" Issues: Chris discusses why the climate movement is shifting away from talking about "half-degree temperature increases" to focusing on immediate costs. The most effective messaging today connects clean energy to a 30% lower electric bill for busy families rather than long-term existential threats.

• A "Speed Bump, Not a Wall": Despite the rollback of wind permits and new hurdles for solar on federal land, Chris remains optimistic. He views this current political period in 2025 as a temporary slowing of an inevitable transition, noting that robust investment in climate tech continues because the economic case is simply too strong to ignore.

• The Rise of Geothermal and Nuclear: In the current political climate, only a few clean technologies are finding favor with the administration. Chris highlights the growing interest in advanced geothermal and nuclear power, largely driven by the massive energy demands of AI and data centers.

• Fighting the "Misinformation Ecosystem": Chris shares a cautionary tale from the offshore wind industry, where misinformation contributed to a 15% drop in public support in less than a year. He provides advice for entrepreneurs on how to assert facts without being confrontational to win back public opinion.

• The Permitting Bottleneck: We explore why so much clean energy is "sitting in a queue" and why reforming the U.S. permitting system is the single most critical step to meeting growing electricity demand.

Join us for a masterclass in climate communications and a realistic look at how the energy transition is moving forward, one strategic message at a time.

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