Bloomberg Talks NBA Star Jaylen Brown Talks Player Equity
Jan 9, 2026
Jaylen Brown, a four-time NBA All-Star with the Boston Celtics, discusses the need for player equity alongside owners in the league. He emphasizes the importance of using his platform for social change and community investment. From launching his sneaker brand to investing in minority startups through the Boston Exchange, Jaylen shares his entrepreneurial vision. He argues for fair compensation reflecting rising franchise valuations and proposes innovative ideas like a player-owned expansion team. His insights on NIL payments and financial literacy showcase his commitment to uplifting future athletes.
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Platform As Responsibility
- Jaylen Brown views athlete platforms as responsibilities to influence households and future generations.
- He says athletes should be multidimensional beyond entertainment and aim for positive community impact.
Choosing 741 Over Big Deals
- Jaylen turned down $50M in endorsements to launch his sneaker brand 741 for creative control and community commitment.
- He compares modern marketing's fake virality to "artificial light versus the sun."
Boston Exchange Origin Story
- After signing a $304M extension, Jaylen launched Boston Exchange to build modern Black Wall Street in Boston.
- He and Jrue Holiday invested roughly $1M each into an accelerator for minority-led startups.