'People told me it couldn’t be done in this market'

What does it take to prove the skeptics wrong? For Nasser Obeid, it meant uprooting his life, taking a bet on an untested business model and diving headfirst into one of the most complex and ambitious markets in the world.

In this episode, the CEO of PureGym Arabia shares what it really took to launch a global fitness brand in Saudi Arabia – from navigating cultural nuance to rebuilding strategy from the ground up. He reflects on the personal sacrifices behind the move, the pressure to deliver fast results and the leadership lessons that came with it.

This episode is a must-listen for anyone leading growth in high-pressure, high-potential markets.

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Website: https://uae.puregymarabia.com/

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