CEO School with Suneera Madhani

Why Your Story Matters More Than Algorithms with Deepika Sandhu

Jan 12, 2026
Guest
Deepika Sandhu
Deepika Sandhu, a former Silicon Valley executive and six-time award-winning author, discusses the transformative power of storytelling. She emphasizes that every lived experience can spark a meaningful narrative and addresses the challenges of traditional publishing. Deepika demonstrates how impact surpasses follower counts and explains different publishing models, advocating for authenticity over metrics. She reassures first-time authors that writing is a skill anyone can develop and highlights the importance of sharing diverse stories for building legacy.
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INSIGHT

Story Impact Trumps Follower Count

  • Deepika Sandhu argues that lived experiences can spark transformative books regardless of social media followings.
  • She built SoulSparks Press to prioritize impact and visibility over pre-existing audience size.
ANECDOTE

How A Co-Write Sparked A Publishing House

  • Deepika started SoulSparks Press after collaborating to write a book with friend Eric Bigger who promised to co-write if she did it with him.
  • That word-of-mouth beginning led to their first 25–30 authors without a website or social presence.
INSIGHT

Visibility Multiplies Book Impact

  • Being seen for your story (media, events, awards) multiplies a book's impact beyond sales.
  • SoulSparks pairs publishing with visibility efforts like awards, festivals, and billboards.
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