How Feast & Fettle's Alon Rivel is Building a Regional Food Empire

Alon Rivel, CMO of Feast & Fettle, discusses the Northeast meal delivery company's contrarian approach to growth with Marketing Vanguard’s host Jenny Rooney. With his unconventional background spanning TV media buying, The New York Times, Bloomberg, and B2C tech startups, he brings a unique perspective to building authentic brands.

The conversation explores how Feast & Fettle differentiates by focusing on time as currency rather than trendy diets or speed. Their approach combines locally-sourced ingredients with hospitality-first service and community building.

What You'll Learn:

• How to build authentic brand positioning that goes beyond product features
• Why intentional regional growth can be more profitable than national expansion
• Strategies for creating community through food and shared experiences
• How to balance profitability with purpose-driven initiatives
• Why cutting a marketing team in half can improve performance
• The importance of reading the room and understanding customer psychology
• How to maintain quality and authenticity while scaling operations

Alon Rivel serves as the first CMO at Feast & Fettle, where he's spent just over a year transforming their marketing approach. Previously, he worked across TV media buying, digital marketing for B2C apps, and various tech startups. He brings experience from The New York Times, Bloomberg, and multiple venture-backed companies in the dating and on-demand service sectors.

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