Safe, Seen, & Paid: What Women in B2B Really Need | E95 with Jane Serra

Why is it still harder for women to be seen, heard, and safe in B2B marketing? 🤔 We work in female-heavy teams, but the mics, panels, and power seats still skew the other way—and it shows up in our careers, our DMs, and even at conferences.

In this episode, we’re joined by Jane Serra, host of Women in B2B Marketing, to dig into what actually moves the needle: women-only spaces, real allyship, and building the support systems that carry you further than any “hustle harder” mantra ever will.

We get into:
 ✅ Why “women-only” rooms still matter (and how they change the convo)
 ✅ How to build your Personal Board of Directors (P-BOD)—and use it for jobs, pay, and sanity
✅ Practical allyship for men (hint: share those opportunities you’re handed)
✅ Equity vs. equality: what companies get wrong and how to fix it
✅ Conference reality checks: safety, safeguarding, and setting boundaries
✅ “Do it scared”: putting your name in the hat before you feel “ready”
✅ The visibility gap—why fewer women get the mic and how to change it
✅ Surviving the “do more with less” era without burning out

If you’ve ever felt alone in a room full of marketers—or you’re ready to make B2B better for the next woman in line—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.