The Beat How Angelo Campano and Flora Health Are Fixing Point-of-Care Engagement by Working Inside Real Clinical Workflows
Jan 7, 2026
11:04
About Angelo Campano:
Angelo Joseph Campano is a health IT strategist and operator known as The Original EHR Marketer™, with two decades of experience building and optimizing EHR, point-of-care, and CRM-driven commercial programs. As CEO of Flora Health, he helps healthcare companies turn clinical workflows into measurable growth through disciplined strategy, analytics, and execution. He has held senior leadership roles at Ogilvy Health, OptimizeRx, Doximity, and MDCalc, building new EHR and MCM practices and fixing underperforming ones. Angelo is trusted by global healthcare brands for his direct, results-first approach to EHR promotion, cross-channel optimization, and commercial scale.
Things You’ll Learn:
- Getting content in front of physicians only works when it fits naturally into existing EHR workflows rather than disrupting them.
- Collaboration with health systems and technology partners scales impact faster than building standalone tools.
- Market access, not AI hype, is where the biggest opportunity exists to improve patient outcomes.
- Automating forms, prior authorization, and financial assistance removes barriers that prevent patients from starting therapy.
- Measuring success means tracking how many patients get on therapy faster, not just engagement metrics.
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