Business Without Bullsh-t

Noam Bar on Championing Artisanal Producers in the Regenerative Revolution

Oct 3, 2023

37:37

EP 245 - Noam is Chief Growth Officer of Wylde Market, an online platform enabling artisanal producers to sell directly to consumers. He also co-founded renowned artisan restaurant group Ottolenghi (you might have heard of it) where he currently is a Non Exec Director.

We speak about why Noam got involved with Wylde and its commitment to supporting regenerative food producers. Noam tell us about the reality of today's farming practices and why food and health is such a passion point for him. We discuss the ethics of the beef industry and why eating meat shouldn't be deemed as bad.

Noam also tells us why business marketing qualifies for the big bin of bullshit.

*Head over to wylde.market and use BWB15 for £15 off your first order*

Chapters:

00:00 Welcome to BWB

00:26 Understanding the Concept of Wild Market

00:59 The Operational Process of Wild Market

03:32 The Unique Selling Proposition of Wild Market

07:31 The Challenges of Artisanal Business Growth

12:42 The Ethical Considerations of Meat Consumption

17:31 The Importance of Soil Health in Farming

20:20 The Impact of Food Choices on Health

21:38 The Business of Healthy Food